And once again, it is now.
Team Eng-er-land Burds got a rude awakening after going down 0 - 3 to Holland in their semi-final and so go out at the penultimate hurdle for the second successive big tournament.
Despite all of the pumped hyperbole and chest thumping, it seems that England just don't have what it takes to break their hoodoo of going out in the later stages of a tournament.
That said, going out in the semis is no shame and at least you got further than the Germans. Next stop, France 2019 for the World Cup.