Super piece in Metro today comparing the price of Domino's pizza in the UK and then in selected other countries. Figures show that while a large margherita in the UK costs £14.99, in New Zealand it is just £2.87.
A spokesbod from the UK guffed on about how it’s all down to rent, petrol, labour and food costs:
"We think the fresh, hand-made taste of Domino’s is unique but we do all we can to make it as affordable as possible. The average price customers pay for a medium cheese and tomato is £7.67 because of our competitive deals and bundles.
However, unfortunately, comparisons including, rent, petrol, labour and food costs all vary greatly internationally."
Let's get this straight. Domino don't do pizza, they just offer dough with a ketchup paste and plastic "cheese" that is about as Italian as Rossi ice-cream. It's not authentic, tastes bland and is vastly over priced considering it's basically a hot sandwich.
As to the price rip off, that's what you get in the UK. If you're fool enough to pay they'll carry on exploiting you.