Fedex vs DHL
Pepsi vs Coke
Burger King vs McDonald's
Audi vs BMW
Bearing the tagline, “This is what happens if you don't have Quattro,” the ad aims at the new and wants to show that the RS4 is better.
The second photo is just a joke, but it could be a nice strike back.
Pepsi vs Coca Cola
Diet Coke vs Starbucks
BMW vs Mercedes
Kingfisher Airlines vs Jet Airways
Hindu vs Times of India
While the Times of India launched its ‘Wake Up!' campaign, provoking the readers (mainly targeted at Chennai readers) to shift from the that puts them to its boring and dreary news (indirectly pointing out at the Hindu), Hindu hit back with the tag line ‘Stay Ahead of the Times' – telling the readers to move out of the Bollywood and page 3 and take up the news that is relevant to current affairs of the country and the world.
Heineken vs Don't Drink and Drive campaigns