Monday, 30 January 2012

Bold Faced

In 1982, the typographic font used for the "m" on M & Ms was changed from Bookman to Garamond Bold.

This switch cost Mars the manufacturers $8.6 million dollars.
Posted by at 08:38

0 comments:

Post a Comment

Note: only a member of this blog may post a comment.

Subscribe to: Post Comments (Atom)