Members of the public are being offered the chance to "own" one of
16.7 million colours in a bid to raise £16.7 million for charity. UNICEF
have partnered with paint firm Dulux to let people buy one of the
colours which can be displayed on the average computer, via the website
ownacolour.com
Colour owners are then able to rename it,
describe it and have it displayed on a dedicated website, with donations
directly to the children’s charity. "Celebrities" who already Own A
Colour include Jemima Khan (CFC Blue), Duncan Bannatyne (Scottish
Saltire Blue) and Sir Roger Moore (Swedish Blue).
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