A company has launched a range of "bejewelled butt crack shields" which are designed to be worn at the rear of low-riding jeans. The makers say the Backtacular Gluteal Cleft Shield can solve the problem of unsightly bum cracks appearing over the top of jeans and they will set you back eight quid for the privilege.
The odd product is applied to the skin in a bid to protect the modesty of the wearer, in the event their jeans slip down and their t-shirt ride up.
Alternatively, those with less than moderate thinking processes could perhaps just buy a pair of jeans that fit?
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