The Government claims it is for freedom of choice and impartiality. It also supports ("encourages") young mothers to breast-feed their babies.
So what does it do? It bans advertising of powdered milk for babies on television, in the national press and through NHS leaflets given to mothers.
Great way to allow people to make up their own minds, wouldn't you say?
The ban is due to start from January 2008 as part of a new EU directive on infant formula.